Marco Christis’ job is to translate crazy ideas into code. He is one of the many design engineers I am lucky to work with. His approach to design engineering discipline is: build to enable creativeness.

A creativity bus

Marco shared with me about his most memorable project: Face Your World. More than ten years ago, he worked with the Dutch artist and city planner Jeanne van Heeswijk, commissioned by the Wexner Center for the Arts in Columbus, Ohio.

Face Your World started in Columbus, Ohio, USA.

They transformed a school bus into a studio on wheels equipped with a network of computers. During summer vacation, the team drove around the city…

In early 2018, the Uber brand team started a rebranding exercise, exploring a fresh take on what it means to be a global transportation and technology company. A new logo was developed in tandem with a bespoke sans-serif typeface called Uber Move. What followed was a natural progression towards universal symbols of iconography that could scale across all products, services, and surfaces. Here’s a glimpse into the evolution and processes.

Our typography is as unique and easy to use as we are. Inspired by the world’s best used transportation examples, it was designed to maximize its impact across all applications while keeping it easy to read, own-able, and highly recognizable. Its name: Uber Move.” — Uber Brand Book 2018

With typography being one of the most visible parts of our identity, the next step was to figure out how to use it in our Rider and Driver apps. Almost…

Vietanh Nguyen

Staff Design Engineer @ Uber Design Systems

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